DRIVE TIME is the first volume in what will be a trilogy of thoughtfully curated luxury textbooks for watch neophytes and connoisseurs alike.

  • DRIVE TIME: Watches Inspired by Automobiles, Motorcycles and Racing (April 2016)
  • SEA TIME: Watches Inspired by Diving and Sailing (To Come)
  • AIR TIME: Watches Inspired by Aviation and Aeronautics (To Come)

 

THE BOOK

DRIVE TIME IS A STUNNING, ATTENTIVELY CURATED COLLECTION OF 90 WATCHES WHOSE DESIGNS ARE INSPIRED BY MOTORCARS, MOTORCYCLES AND MOTORSPORTS. BY LUXURY AUTHOR AND HISTORIAN AARON SIGMOND, WITH A FOREWORD BY CAR AND WATCH COLLECTOR, JAY LENO.

The book offers an in-depth, lavishly illustrated 240-page overview of more than a century of automobile, automotive industrial design, motorcycle-, race and racer-inspired timepieces, starting with a 1903 Dunhill's Motorities (today's Alfred Dunhill) upside-down mounted pocket watch. It runs through the iconic wristwatches of the mid-twentieth century - the Rolex Daytona and Heuer Carrera and Monaco - up through current noteworthy category timepieces such as those found in the Chopard Mille Miglia, Breitling by Bentley, Porsche Design, Hublot Ferrari, Jaeger-LeCoultre, Aston Martin and IWC Mercedes-Benz AMG collections.

 
 

THE SEQUELS

SEA TIME : Watches Inspired by Diving and Sailing
TO COME

 

AIR TIME : Watches Inspired by Aviation and Aeronautics
TO COME

 
 

THE AUTHOR

AARON SIGMOND is a publisher, editor and Amazon.com bestselling author based in New York City and Charleston, South Carolina, whose work focuses on subjects encompassing prestige lifestyle and heritage brands.

Sigmond has penned features for Robb Report Vices, Worth, Dealmaker, Private Air, Elite Traveler, Playboy, The Hollywood Reporter Watches Issue and Time Inc. as well as Autoweek, where he serves as Senior Contributing Lifestyle Editor. He is the former Editor-in-Chief of the digital journal Mechanics of Style, and was Group Luxury Editor for Doubledown Media. He is the author or coauthor of five books including Drive Time and The New Face Of Tradition: Young Watch Masters of Girard-Perregaux.

Portrait by Ian Spanier

 
 

THE CONTRIBUTORS

JAY LENO, Foreword, DRIVE TIME, is the current host of Jay Leno's Garage (CNBC) and former host of The Tonight Show with Jay Leno (NBC). He is also an avid automobile, motorcycle and watch collector.

ELVIS MITCHELL, The Hollywood Factor Chapter, DRIVE TIME, is a film critic, curator of the Film Independent series at the Los Angeles County Museum of Art (LACMA) and host of the KCRW radio show The Treatment , a pop-culture interview show. He is also a passionate watch collector.

ARIEL ADAMS, The Reason of Rolex Chapter, DRIVE TIME, is the founder and editor of aBlogtoWatch , author of The World’s Most Expensive Watches and the luxury watch contributor for Forbes.com.

BRIAN DAWSON, Copy Chief, DRIVE TIME, SEA TIME and AIR TIME, is a freelance editor with more than 15 years’ experience in print and digital publications. He currently serves as Contributing Editor for Forbes.

LUCAS IRWIN, Creative Director, DRIVE TIME, SEA TIME and AIR TIME, heads an eponymous design studio in Portland, Oregon. His work is at home across platforms ranging from editorial, product and toy design to fine art, illustration, interactive design and motion graphics.

 
 

Events

APRIL 2016

BOOK LAUNCH
HUBLOT Madison Boutique
NYC
Wednesday, April 13
Invitation Only
Official Madison Avenue Watch Week Event

BOOK RELEASE COCKTAIL PARTY
Bookmarks Library Hotel Rooftop
NYC
Thursday, April 14
Invitation Only

MAY 2016

BOOK SIGNING + COLLECTORS’ DINNER
HUBLOT Houston Boutique
Thursday, May 5, 6pm
Invitation Only
Official Houston Galleria Watch Week Event

TIMECRAFTERS: America’s Premier Luxury Watch Show
Park Avenue Armory
NYC
May 14-15
Ticketed Event

JUNE 2016

SIGNING
Petersen Automotive Museum
Friday, June 10, 11am-1pm
6060 Wilshire Blvd
Los Angeles
Open to Public

COCKTAIL RECEPTION WITH JAY LENO
Hosted by CHOPARD
Marconi Automotive Museum
Friday, June 10, 6:30-8:30
Invitation Only

BOOK SIGNING + RECEPTION
CHOPARD Houston Boutique
River Oaks District
Tuesday, June 14, 6-9pm
Invitation Only

OCTOBER 2016

SPECIAL EDITION RECEPTION
Hosted by AUTODROMO
Invitation Only

Event details will be updated on a regular basis

 

BOOK TOUR SPONSORS

 
 

PRESS + REVIEWS

"Aaron Sigmond's DRIVE TIME is far more than a book on cars and watches. It's a celebration of the human desire to create mechanical masterpieces, whether a Chopard Tourbillon or a Ferrari F150 - a beautiful book sure to stand the test of time.”
-A.J. Baime
Bestselling author, Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans + My Ride columnist, Wall Street Journal

"Let's face it: Car guys are watch guys - and vice-versa. Aaron Sigmond's DRIVE TIME is the new must-have tome of what's cool in both worlds. Bless you for this opus of desire."
-Dutch Mandel
Publisher, Autoweek

"A visually arresting experience, DRIVE TIME serves not only as an invaluable reference to the parallels between automotive and horological craftsmanship, but as a love letter to their icons. A must-read for the mechanical connoisseur."
-Blake Buettner
The Neighborhood Garage on VoyagerShift.com

"DRIVE TIME is a book about cars and watches, but it's more than that - it's a fascinating look at the cultural meaning of the interplay between two kinds of beautifully made machines. DRIVE TIME is an immensely entertaining read, but it’s also a piece of serious watch scholarship, with a detailed look at the development and history of timepieces influenced by automotive design, those made in direct partnership with automotive firms, or those that were historically important in the world of motorsports. A unique piece of watch-and-car writing, and a must-have for watch lovers and car nuts alike."
-Jack Forster
Author, Cartier Time Art: Mechanics of Passion + Managing Editor, Hodinkee.com

"Men love watches and cars for the same reason: mechanical fascination. A book combining those two passions is a dream come true for aficionados in both camps, and DRIVE TIME pulls you into these worlds with such effortless ease that it’ll make converts out of even the uninitiated."
-Ariel Adams
Author of The World's Most Expensive Watches + Editor, aBlogtoWatch + Luxury watch contributor, Forbes.com

"Gentlemen, start your watches. DRIVE TIME is an unparalleled look at what the raciest wrists are wearing from the world’s most coveted and collected manufacturers. I want every watch in this book."
-Bill McCuddy
TV Personality and Noted Watch Collector

 
 
 
 

ORDER

Watches Inspired by Automobiles, Motorcycles and Racing

Written by Aaron Sigmond
Foreword by Jay Leno

Available for presale. Ships in April 2016.

 
 

The lead time for any book, particularly one produced under the auspices of a major publishing house, can be remarkably long. As such, we've created the OVERDRIVE, a blog that features noteworthy DRIVE TIME category wristwatches that would otherwise have gone into the book's second edition. Think of it as a free, regularly updated reference tool. Enjoy!