Drive time

DRIVE TIME is a stunning, attentively curated collection of 90 watches inspired by motorcars, motorcycles and motorsports, as well as related essays and photo essays. By luxury author and historian AARON SIGMOND, with a foreword by car and watch collector JAY LENO.

The book offers an in-depth, lavishly illustrated 240-page overview of more than a century of automobile-, automotive-, industrial design-, motorcycle-, race- and racer-inspired timepieces, starting with a 1903 Dunhill's Motorities (today's Alfred Dunhill) upside-down mounted pocket watch. It runs through the iconic wristwatches of the mid–twentieth century - the Rolex Daytona and Heuer Carrera and Monaco - up through current noteworthy category timepieces such as those found in the Chopard Mille Miglia, Breitling by Bentley, Porsche Design, Hublot Ferrari, Jaeger-LeCoultre, Aston Martin and IWC Mercedes-Benz AMG collections.


FOREWORD by Jay Leno, PROLOGUE by Aaron Sigmond


  • INTRODUCTION: The Entwined Destinies of Carmaking and Watchmaking, 1907 to Present
  • THE HOLLYWOOD FACTOR: Silver Screen Legends and Car Culture Style, by Elvis Mitchell
  • PRANCING HORSES AND SWEEPING HANDS: The Story of Ferrari Watches
  • FROM 911 TO 9:11: The Story of Porsche Design Watches
  • THE AVANT-GARDE OF CHOPARD: The Story of the Mille Miglia & Racing Collections
  • THE HERALD OF HEUER: The Story of Heuer, Jack Heuer and TAG Heuer
  • ON THE GO WITH HUBLOT: The Story of the Hublot Auto, Race and Racer-Watches
  • THE REASON OF ROLEX: A Race and a Watch - the Story of Daytona, by Ariel Adams
  • WHERE TO PARK YOUR WATCH: Dottling Colosimo Double Wing Watch Safe


  • LE RENDEZ-VOUS: Photo Essay by Amaury Laparra

Watches profiled


Alfred Dunhill
Audemars Piguet + Maserati
Ball + BMW
Baume et Mercier + Shelby 427 Cobra
Bell & Ross + Infiniti
Blancpain + Lamborghini
Bremont + Jaguar
Bulgari + Maserati
Chopard + Zagato
Corum + Rolls-Royce
Cyrus + W Motors
CT Scuderia Dashboard
Christopher Ward
David Yurman + Shelby
EDOX + Koenigsegg
Expression d'Artistes International + Spyker
Fortis + Volkswagen Design
Frédérique Constant + Austin Healey
Giuliano Mazzuoli + Alfa Romeo 8C Competizione
Giuliano Mazzuoli + Trasmissione Meccanica
Hamilton Route 66
Hublot + Ferrari
IWC Schaffhausen + Mercedes-Benz AMG
Jaeger-LeCoultre + Aston Martin
Louis Chevrolet
Movado + Scuderia Ferrari
Meccaniche Veloci
Panerai + Ferrari
Parmigiani Fleurier + Bugatti Aerolithe
Pirelli PZero Tempo
Porsche Design Timepiece No. 1
Porsche Driver's Selection
Ralph Lauren Automotive Watch
Romain Jerome + DeLorean
Struthers + Morgan
Sinn Spezialuhren + Mazda
Sinn Spezialuhren + R8
Stephen Webster + Audi
TAG Heuer + SLR Mercedes-Benz
Vacheron Constantin Historiques American 1921
Wilhelm Rieber + Maybach


Breitling for Bentley
B.R.M. V6-44-ANG
Cartier Roadster
Chopard Mille Miglia
Girard-Perregaux Scuderia Ferrari Chronographe à Rattrapante Foudroyante
[TAG] Heuer Carrera Chronograph
[TAG] Heuer Monaco Chronograph
IWC Porsche Design Titanium Titan Chronograph
MB&F Horological Machine No. 5: On The Road
Parmigiani Fleurier Bugatti Type 370
Rolex Cosmograph Daytona


Bell & Ross + Shaw Speed & Custom
Bremont + Norton
CT Scuderia Cafe Racer
JeanRichard MV Agusta Brutale
Romain Jerome + HardNine Choppers
Tissot T-Race + MotoGP
Tudor + Ducati


Autodromo Prototipo + Vic Elford Audemars Piguet + Michael Schumacher B.R.M. + Marco Andretti Hublot + Ayrton Senna JeanRichard + Giacomo "Ago" Agostini Jorg Gray + Ben Spies Luminox + Tony Kanaan S.U.F. + Jarno "Paroni" Saarinen


A. Lange & Sohne + Concorso D'Eleganza Villa d'Este
Chopard + Grand Prix de Monaco Historique
Cuervo y Sobrinos + Tour de Espana Chronograph
EDOX + Dakar
Frederique Constant + Peking to Paris
FP Journe + The Indy 500
Girard-Perregaux + The Monte-Carlo Rally
Hublot + Formula 1
Maurice de Mauriac + Le Mans
Richard Mille + Le Mans Classic
Ritmo Mundo + IndyCar Series
Scalfaro GTO 1962 Bizzarrini
Scalfaro LM917 Hans Mezger
Seiko + Honda Formula 1
TAG Heuer + McLaren Formula 1
TW Steel + Lotus Renault
Wyler + Dakar
Wyler + Peking to Paris